It feels like every day one of my Facebook friends has a birthday. Whenever they do, I make sure to send my best birthday wishes. This is something I do because I value my friendship with them, no matter what degree of friendship it may be. When I forget to post that “Happy birthday, you glorious bastard!” on thier wall, I feel kinda bad about it. But what if a service appeared that said “Look, we know that feel, bro. Let us handle it.” and automatically sent the birthday regards for me? That would be great…wouldn’t it? Does the outsourcing of the various social processes to technological means somehow degrade the implied level of empathy and genuineness in them?